Dear Mr. Man
Every two years, we speak to thousands of CEOs and public sector leaders worldwide about changes occurring in the business world.
For our Global CEO Study in 2010. we also surveyed students on many of the same questions. More than 3,600 students participated
and expressed some very distinct views, especially around issues of globalization and sustainability. We published the results in our study,
“Inheriting a complex world: Future leaders envision sharing the planet,” In both academic and business communities, the study was received
enthusiastically, and served as a focal point for discussions about future needs and directions.
We are now conducting the second edition of the IBM Global Student Study, in conjunction with the 2012 Global CEO Study. Again, the questions
we ask will be very similar to those we are asking CEOs. Side by side, students and CEOs will provide a distinct view of leadership across
generations, and give us a glimpse of what leadership may look like in the future.
In today’s complex, interconnected world almost every aspect of the 21st century organization is subject to change: from its business model
and operating strategies to the ties that enable connection to customers and employees. We are eager to understand how your students
view these changes and their role as future leaders.
We appreciate your support in distributing this survey to your students and will provide you and your students with the published study
later in the spring. http://www.zoomerang.com/Survey/WEB22DGS6PNJJW
Please have all surveys completed in the next three weeks so that the data can be included in our analysis.
IBM University Programs
fodell@us.ibm.com